Seth Godin: Never Quit Wetting Your Bed?
Posted by Catherine Favazza - 04/03/09 at 12:04 pmToday I’m “reading” Seth Godin’s “The Dip: A Little Book That Teaches You When To Quit (And When To Stick).” I say “reading” because I’m actually listening to the audiobook, which I purchased on iTunes.
In the book, he challenges the conventional, pithy advice to “never quit.” We can all agree that there are some things that you should quit, some instances where the best career move or the best business decision arises only from quitting.
He says it best:
“Never quit” is an awful piece of advice. It ranks up there with, “Oh, that’s a funny dirty joke. Let’s tell the teacher.” Never quit? Never quit wetting your bed? Or that job you had at Burger King in high school? Never quit selling a product that is now obsolete? Wait a minute: Didn’t that coach say that qutting was a bad idea? Actually, quitting as a short-term strategy is a bad idea. Quitting for the long term is an excellent idea. I think that the advice-giver meant to say, “Never quit something with great long-term potential just because you can’t deal with the stress of the moment.” It’s not as catchy, but it’s good advice.
It’s a quick read … err, listen … and I highly recommend it to anyone interested in business or career development, regardless of the particular niche or focus of your entrepreneurial drive.
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April 9th, 2009 at 1:52 pm
I love that you covered this topic. There’s something to be said for tenacity, but have heard the saying “Winners never quit” far too often. What a bunch of rubbish! A REAL winner knows when to quit.