Marketing Your Blog with an Elevator Pitch: What Is CatherineFavazza.com?

Posted by Catherine Favazza - 04/20/09 at 05:04 pm

As I mentioned earlier this month, I’m participating in the ProBlogger challenge, 31 Days to a Better Blog. I’ll admit that I’ve not kept up with it daily, but I have been jumping around and incorporating the tips in different ways. On the very first day, I was already stumped. The first challenge was to create an elevator pitch, a simple and brief statement about my blog and what readers can expect from it. My blog covers a wide range of topics–mostly because I have a wide range of interests–so I found the idea of limiting myself a little daunting.

But thanks to the help of some of you, my readers, and the challenge itself, I think I’ve found my way. I was thinking of it from the wrong perspective. Rather than think, “Gee, I better limit what I write about to something I can explain in a sentence or two,” I shifted my thinking to consider, “How can I explain the breadth of my interests in a sentence or two?” A super-specific pitch would have been disingenuous and would have frustrated me every time I thought about it. Instead, I decided to keep it simple and yes, a bit broad, but I think that’s ok.

Here’s the short version of my elevator pitch:

CatherineFavazza.com is a blog about politics, media and pop culture, written by a young conservative from the Midwest who owns her own business in Virginia.

That gives newcomers to the site a little insight into who I am and the perspective from which I write. Of course those looking for a little more detail should know that I love to write about Missouri politics–despite the fact that I now live in Virginia–as well as the magazine industry; social media; various small business concerns; the hypocrisy of the Democratic-controlled Congress and White House; issues that interest Catholics in America; and culture at large, particularly as it affects family and young people. I like to review books and interview authors, as well as grassroots activists within the conservative movement. Occasionally, I might link to the food blog I write with my boyfriend. Because my personal interests overlap so frequently with my professional pursuits, I may link to work that friends or I do for my clients, but know that I’ll always disclose when that is the case. And for what it’s worth, you’ll rarely find a post about global warming or gay marriage on my site. It’s complicated, and maybe I’ll explain it in another post someday, but I just don’t write about that.

It’s a mixed bag here at CatherineFavazza.com, but that’s me and I hope you’ll be back to see what happens next.

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This entry was posted on Monday, April 20th, 2009 at 5:47 pm and is filed under Business and Career Development, New and Old Media. The entry is tagged under , , , . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Marketing Your Blog with an Elevator Pitch: What Is CatherineFavazza.com?”

  1. Fred Hundt says:
    April 20th, 2009 at 6:56 pm

    Catherine-
    Great job on the elevator pitch! I’m so glad you chose to make the pitch match your blog instead of limiting the blog to match a “clean” pitch. I’m just a little worried the “Captcha” I have to recognize to make this comment is “Nixon’s shamming.”

  2. Catherine says:
    April 20th, 2009 at 10:39 pm

    Fred,

    Thanks for your comment! I’m glad you agree with me that the broader pitch worked better.

    I wish I could control the Captcha words–but man, somewhere there’s a programmer giggling. Glad you looked past that, haha! (My Captcha? “motown my” – much less scandalous, don’t you think?)

    Thank you for visiting,
    Catherine

  3. DC says:
    April 22nd, 2009 at 2:50 pm

    I approve of your elevator pitch. Where I used to work, we had a similar challenge except it was the elevator pitch…to the company’s CEO. Needless to say being at a major financial institution a mere 5 hours and figuring what to tell “JD” if he/she was in the elevator with you and demanded ‘What do you do for me/How do you make me money?’ gave about 95% of us severe anxiety complexes.

  4. Catherine Favazza says:
    April 22nd, 2009 at 2:55 pm

    DC, Thank you for your comment! Yeah, that sounds like it would be quite the impetus for action–not to mention anxiety-inducing. Luckily, my pitch was developed for my own benefit, but yeah, that’s a brilliant exercise for a business.